Tainan, original Taiwan

This is the cover of an eight-page booklet recently published by Tainan City Government's Tourism Bureau, for which I wrote the text (just a few hundred words) late last year. The tricky part was conveying so much information (for instance, that Tainan's history includes Austronesian, Dutch, Qing and Japanese episodes) in so few words. I enjoy this kind of challenge, and have written quite a few tourism-related advertisements in recent years. It's quite different to writing advertorials, as the latter are very like feature articles, except you're required - to quote the song - to "accentuate the positive, eliminate the negative... latch on to the affirmative."